Bewakoof:- A Rising Star In The World Of Startups

Bewakoof:- A rising star in the world of startups

Started by two graduates Prabhkiran Singh and Siddharth Munot, of Civil engineering from IIT Bombay, Bewakoof.com is now extending its reach to a large audience. It is an online e-commerce site for clothing. It is becoming very popular amongst the youngsters. The entire journey started a long time ago in 2012.

The journey begins

Two graduates from IIT Bombay, with a dream of becoming an entrepreneur, started their businesses individually. One of them was Prabhkiran Singh who started a lassi store outside the college by the name of ‘Khadke gLASSI’. Another one was Siddharth Munot who was a member of an education startup. But both of them did not get good results. So, they thought of doing something different.

They made a plan and started with the T-shirt printing business. Together they thought that it will be a great idea if they use the trending tag lines and quotes to make it different. It made the land to an idea of printing quirky T-shirts that will be popular among the college students. Both of them targeted the college students to sell their t-shirts.

After receiving good responses from students, they worked on making it online. The idea plotting gets over by 2010 and after that, they begin searching for a relevant domain. Finally, after a lot of searches, they came up with a decision of a very different and unique domain “bewakoof.com”.

Acquiring the domain was not the biggest task, the main idea was to get trending taglines and quotes that can be printed on the T-shirts. They started by taking ideas from the college students, hostel life, dialogues from movies, and many more.

Finally, the website launched in 2012 by the name of “Bewakoof”. The name, itself was very unique and hence it became very popular among the students and youngsters. The startup was based in Mumbai.

Expanding the market

Both Prabhkiran Singh(CEO and Founder of bewakoof.com) and Siddharth Munot(co-founder of bewakoof.com), started using the technology and Internet to expand their business. They used the social media platform Facebook to increase its market reach. There were two pages on Facebook “Bewakoof.com” and “2 Minute Aaya Yar Raste Mein Hun” that rose the sale of the T-shirts. They also used Justdial to drive their business. Apart from these, they used college campaigns to grow their market. They also moved towards the digital marketing platform by the end of 2017.

It is now expanding its category section to different men and women apparel including sweatshirts, masks, sliders, notebooks, mobile covers, bags, socks, flip flops, and many more.

Growth and initiatives

There was a great hike seen in the year 2014 when all the efforts brought fruitful results. Bewakoof got revenue of 10 crores and after that, there was a 15% hike each month. It partnered with several TV banners like Viacom and Excel and used their dialogues from the movies to print on the T-shirts.

Not only these, but they also partnered with Disney and Star Wars by Marvel to use their characters and dialogues in the T-shirts, bags, and other products.

Fundings received

It started with a budget of Rs. 30000 and in 2017, it had shown its growth to US$ 38.5 billion. Also, the e-commerce market is expected to rise up to US$ 200 billion by 2026.

The total funding received by Bewakoof amounted to US$ 805.6M. It received its seed funding of US$ 5.55M on 8th march 2018 by Kunal Bahl, Nikhil Vora, Rohit Bansal, and Unicorn Ventures. Another funding received was US$ 800M on 14th October 2019 by Investcorp.

Fanbase

The policies of Bewakoof are very convenient for the customers and this is the main reason for the huge fanbase. Most of the consumers of the products of Bewakoof lies in the age groups of 17 to 35 years. They like the trending quirky designs on their t-shirts, bags, and other apparel.

Bewakoof also has a big fanbase of over 40 lakh on Facebook and 1.3 million followers on Instagram. There are over 10M+ downloads of the mobile applications of Bewakoof. The reviews are also great. It provides products at an affordable rate. There are over 3000 style trends.

Initiative

Bewakoof has an initiative “Design of the day” through which they bring out a new design every day. Also, every day they bring some of their products on sale.