BebeBurp: Grandma’s Recipe Ruling The Market

Bebeburp: Grandma’s recipe ruling the market

Everyone is well-aware of the parent’s care towards their children. They want to give the best products to their children. Any parent rarely compromises with their child’s health. In today’s time, when both the husband and wife work as the two wheels of the family and support each other financially, it becomes resilient for the mothers to give proper nourishment.

The crucial question becomes food and nutrition. Every woman wants to give the proper diet to the child in the least time. We can say the balanced diet that saves time for the woman before going to their workspace.

Bebeburp had come up with the same mindset. Through its introduction, the life of working mothers became easy. Let us see how.

How everything set in motion?

Facing the same issue, Shruti Tibrewal brought her grandmother’s recipe for preparing supplements to feed the baby. It was also difficult to start her day with both baby and work. So, she searched the entire market for a completely organic diet for babies.

She did not found any. Therefore, she shifted her vision towards a grandmother who took care of many children in her joint family. Shruti made the recipe of her grandma come into action. She shared the homemade recipe with her relatives and friends, and everyone liked it a lot. It leads to the start of her journey as an entrepreneur.

After some time, Shruti Tibrewal, alongside her better half Bharat Tibrewal, and sibling Chirag Gupta, began BebeBurp in 2017 in Surat, Gujrat.

The difficult work of the three

With the presentation of BebeBurp, there were numerous assortments of blends. These were Ragi treats, khichdi blend, oats and raisin treats, oats blend, grain blend, millet blend, and some more. The value range was Rs. 109 to Rs. 239.

It was tough for the three of them to capture the market. It was due to the trust of Indian parents in health supplements like Cerelac and Nestle products. Their relatives and the ones who knew them personally were trusting on BebeBurp a lot. But, it was tough for the people across Surat and over India.

For a very long time, Parle-G is feed to babies along with milk. Chirag, along with Shruti and Bharat, created awareness about the ingredients used in the health products. They also make people understand that Parle-G has a very high sugar content, not advisable for babies.

With such awareness campaigns, people started understanding the various benefits of BebeBurp products. It drove the market to a very great extent.

The market situation

Beginning the market from Gujrat, BebeBurp acquired a ton of purchasers from various urban areas across India. Since it started its online business, most of its purchasers likewise comprise of urban communities like Bangalore, Chennai, Pune, and so forth

BebeBurp is accessible on different stages like Firstcry, Flipkart, and many such platforms of the baby products. The group focussed tremendously on the computerized market for the brand.

It covered a yearly income of Rs. 35 lakh with just Rs. 1 lakh as an underlying venture. The significant contenders of BebeBurp are Early Food and the Mummum Company. There are much higher possibilities for the organization to develop since the guardians take additional consideration of their youngsters.

The market for infant items can increment by 9.8 percent every year. In this manner, prompting an increment in the interest for these items. BebeBurp is anticipating opening its retail locations in various urban areas, in this way extending its compass.

Impact of the pandemic

Since the pandemic cost losses in almost every business, a similar impact was with BebeBurp. The startup suffered from a shutdown for four absolute months. However, it did not hamper the occupation much. Soon, it again took over the market and bounced back with more positivity.

It is now looking forward to the seed investment round and growth more. BebeBurp is making a way to expand its retail business to all the mega-cities of India.